|
Schedule of Fee Estimates |
|
|
Copywriting |
|
| Sales Letter | $850 first page, $600 subsequent pages |
| Direct Mail Package: Lead Generation | $3,500 - $5,000 |
| Direct Mail Package: Mail Order | $5,500 - $8,500 |
| Print Ad: Magazine full page | $2,500 - $3,500 |
| Print Ad: Magazine half page | $1,500 - $2,000 |
| Print Ad: Newspaper full page | $4,000 - $7,500 |
| Website / Online Copywriting | $1,200 Home Page, $750 subsequent pages* |
| Brochure: 3-panel for #10 envelopes | $1,200 - $1,500 |
| Brochure: Large Format | $750 - $1,000 / page |
| Postcard: 4 x 6 | $650 - $800 |
| Postcard: Larger Sizes | $900 - $1,500 |
| Catalog | $750 - $900 / page |
| Newsletter | $600 - $750 / page |
| Feature Story | $2,500 - $4500 |
| White Paper: 6 - 12 pages | $3,500 - $5,500 |
| Case Study: 1 - 3 pages | $1,200 - $1,500 |
| Press Release: 1 - 2 pages | $500 - $750 |
| Telemarketing Script | $1,000 - $2,000 |
| Radio, TV Commercial: 60-second spot | $600 |
| Radio, TV Commercial: 30-second spot | $400 |
| Copy Critique, depending on length | $300 - $1,500+ |
| Business Plan | $5,000 - $12,000+ Please call to discuss |
| Marketing Plan | $3,000 - $10,000+ Please call to discuss |
| Consulting |
|
| Initial phone discussion, 15 - 20 minutes | Complimentary |
| Initial Consultation, 60 - 90 minutes | $75 |
| Marketing / Advertising Strategy | $450 / hour |
| Business Development Strategy | $450 / hour |
| Coaching | |
|
There is enormous value to be had from having a trusted, experienced coach at your side who is explicitly focused on helping you achieve success. I become your mentor and most ardent supporter! Marketing, Business Development Retainer: On-call basis. Will set aside 10 hours of my time per month whenever you need it for copywriting and consulting: $4,500 per month payable in advance each month; no long-term contract. Work done at my site. Travel costs extra. Marketing, Business Development Retainer: Structured basis. You choose the topics or we can develop a curriculum for coaching your team to build a profit-boosting marketing foundation. Minimum four hours per month on a pre-set schedule, $450 per hour paid in advance monthly. Two hours minimum per session. Outside 10-mile radius will incur travel costs if conducted on your site. |
|
| Research | |
| Marketing, Product, Competitive Research | $85 / hour |
| Terms | |
|
Signed agreement required on all work. Copywriting fees for initial projects are payable 50% in advance, 25% on submission of first draft, 25% upon completion. Copy critique fees are payable in full, in advance. Two sets of revisions are included in the quote, unless the revision is based on a change in the assignment made after first draft of copy has been submitted. All revisions must be requested within 20 days after copy has been submitted. |
|
|
*A website page may be up to two screens in length. For microsites and landing page sales sites, please call to discuss. |
|