Michael Cooney

Specializing in innovative business growth strategies, Michael integrates proven marketing and business development techniques to grow a company's revenues and net profits. These include highly effective direct response advertising materials stemming from an innate ability to “speak from the heart” to the target audience.

When applied to your business, this rare combination of abilities work together to develop a sense of trust between you and your prospective customers. Trust, in turn, is the single most important consideration in making any significant purchase. Without trust, claims such as “lower prices” or “better quality” don’t carry much weight.

The goal for you as client is always to generate the greatest possible return on your marketing investment with the lowest possible risk.

Michael’s wide-ranging experience also includes substantial start-up work, including site selection, staff recruitment, and the planning and implementation of sales and marketing functions.

Author of more than 50 published articles on marketing and advertising, Michael has specialized in this field since 1975. He has consulted on numerous large scale projects in Japan, China and Russia, and has also worked in 18 other countries. Michael earned an MA degree in Diplomacy and World Affairs (Occidental College, Los Angeles), is trained in diplomatic protocol, and has consulted on education and infrastructure projects with members of parliament and diplomats in various countries.

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Paul H. Smith

Paul has logged an intense 38+ years in the marketing/advertising/publishing industries; working all facets from copywriter to campaign manager, in the USA, Canada and England. He is the founder of the west coast's legendary DynaMedia, Inc.

Paul's successes and broad experience has given him a unique perspective on the approach to campaigning with an emphasis on creating original and memorable brands.

One of the keys to maximizing campaign dollars begins with selecting and optimizing the correct media mix and team. Print, radio, television, PR and web are the broad categories, but promotional tools can be, and often are, derived from unique blends of mixed media -- along with a healthy dose of original thinking! Experience plays a key role in determining the correct approach while guiding and directing the market's focus.

Paul specializes in campaign, licensing and publicity strategies and the optimal use of business resources to achieve your marketing goals.

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Ness Ifergan

Ness brings with him a proven record of success in business development, sales team formation and management, and localization / globalization of corporate branding and sales materials.

Over the past 30 years, he served in executive positions in the world’s leading language services companies such as Berlitz, Berlitz GlobalNET and Bowne Global Solutions. Ness was also Worldwide Product Manager for BerlitzIT, their online translation portal. This unique combination of skills and experience now makes Ness a sought after consultant in localization and globalization strategy and implementation, and in building sales team effectiveness.

When you wish to develop a stellar sales team, expand into foreign markets, or need your company’s branding and promotional materials translated (“localized”) to sell into other cultures, you’ll find Ness’ knowledge and strategic expertise to be invaluable.

Glen Christensen

One of several creative/art directors who work with Global Brand Development, Glen Christensen brings vast design experience in the entertainment industry as well as in advertising, fund raising and publishing.

Throughout his years as an art director for entertainment companies such as Elektra/Asylum Records (A David Geffen Company) and 20th Century Fox Records, Glen won industry acclaim. His accomplishments have brought him numerous awards for art direction, including two Grammy nominations for best packaging and three gold records.

Glen has also focused on his community, providing creative services to non-profit organizations for their fundraising programs. Glen acts as both an art director and account executive. By combining these two functions, Glen works closely with our clients, managing their projects from inception through fulfillment.

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