The Business Builder Series

Michael Cooney is a regular contributor to Business Life magazine. His monthly column, Business Builder, provides valuable insights for business owners and executives seeking to grow corporate revenues. Here is a sampling of his published articles. To read any article below, click on its headline.

To read Michael Cooney's Winding Road auto review series, follow this link.

• Brand Power: Narrow Your Focus for Greater Strength

• Your Customer Service: Helping or Hurting?

• Little Understood Technique Can Rapidly Build Your Sales

• I Have Seen the Future. It’s Pretty Neat.

• Most Important, Most Illusive, Element in Marketing

• “Never Leave Money On the Table!”

• Automakers: Brand Building or Brand Wrecking? Part I

• Automakers: Brand Building or Brand Wrecking? Part II

• Two Common Profit-Robbing Mistakes

• Telemarketers and Other Frustrations

• The “Hard” and “Soft” Science of Profitable Advertising

• Brand-Building in Mature Markets, Part I

• Brand-Building in Mature Markets, Part II

• Education: A Powerful Marketing Weapon

• Beware the “Selling Category” Trap

• Advertising as a Leveraged Investment

• What Makes Your Product the Best? (Perception in Marketing), Part I

• What Makes Your Product the Best? (Perception in Marketing), Part II

• How to Avoid Budget-Busting Advertising Flops

• A Simple Technique to Boost Credibility and Sales

• Why Your Company Should Be A Marketing Company

• Marketing Mistakes We Can Learn From, Part I

• Marketing Mistakes We Can Learn From, Part II

• What are You Really Selling?

• The ABCs of Selling Fear

• Regain Lost Market Share, Part 1 of 3

• Regain Lost Market Share, Part 2 of 3

• Regain Lost Market Share, Part 3 of 3

• Test Your Advertising for Bigger Profits

• Create a Profit-Building Market Plan -- Part 1

• Create a Profit-Building Market Plan -- Part 2

• GM and Ford Fight Back

• Leverage Your Ad Budget for Greater Profits

• 5 Dos and Don'ts for Profit-Boosting Headlines

• Headline Examples You Can Adopt for Better Response

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